Professional Narrative
Core Identity
After two decades of shaping physical brand ecosystems for corporate clients, I have transitioned into digital product design. By blending the visual discipline of a senior graphic designer with the logic of a front-end developer, I construct scalable design systems that maintain strict brand integrity while solving real user problems.
I thrive at the intersection of aesthetics, user needs, and code. Viewing product design through a "production ready" lens, I cultivate an open minded approach to uncovering business opportunities and translating them into intuitive experiences. Leveraging AI workflows including Google Gemini and Midjourney I rapidly iterate concepts and accelerate front-end prototyping. This hybrid approach allows me to optimize developer handoffs and ensure complex visual strategies translate flawlessly into technical solutions.
Education & Evolution
My foundation in visual architecture was established at RMIT and hardened through 20 years of managing production pipelines at GPI Corporate and Bluegum. I understand exactly how to organize, document, and systemize creative assets for flawless execution, whether for physical print or digital environments.
To connect this deep physical expertise with digital product design, I formalized my technical stack through the Google UX Design Certificate, Microsoft's Front-End Developer Program, and FreeCodeCamp. This hybrid education empowers me to collaborate seamlessly with product managers, creative directors, and engineering teams, speaking the language of both design and code.
Technical Toolkit
UI/UX & Product Design:
Advanced Figma Systems (Components, Auto Layout, Variables), Adobe XD, Responsive Prototyping,
Wireframing, User Research, and Vector Asset Architecture.
Front-End Foundations & AI:
HTML5, CSS3, JavaScript (ES6+), React, Tailwind CSS, Git Version Control, Dynamic Theming, and rapid
ideation utilizing AI-assisted workflows (Gemini, Midjourney).
Visual Design & Operations:
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Cross-functional
DesignOps Automation, and Enterprise Digital Asset Management.
Certificates
Technology Stack
Front-End
Design
Media
Platform
