Professional Narrative
Core Identity
After two decades of shaping physical visual identities and managing brand ecosystems for national corporate clients, I have transitioned into digital product design. My approach combines the discipline of a senior graphic designer with the systemic thinking of a front end developer. I don't just design interfaces, I construct scalable design systems with brand integrity and production efficiency.
I thrive at the intersection of aesthetics and code logic. By viewing digital design through a "production first" lens, I optimize developer handoffs, minimize technical debt, and ensure complex visual concepts translate flawlessly into user centered digital solutions.
Education & Evolution
My foundation in visual architecture was built at RMIT and hardened through nearly 20 years of managing highnvolume production pipelines, strict corporate client guidelines, and design operations at GPI Corporate and Bluegum. This intensive background instilled a rare discipline, I understand how to organize, package, and document creative assets so they are perfectly prepared for "manufacturing" whether that means physical printing or digital compilation.
To bridge physical design with digital product engineering, I have formalized my technical path through the Google UX Design Professional Certificate, Microsoft's Front-End Developer Program, and FreeCodeCamp's Full-Stack curriculum. This allows me to seamlessly collaborate with both creative directors and engineering teams.
Technical Toolkit
UI/UX & Product Design:
Advanced Figma Systems (Components, Auto-Layout, Variables, Responsive Design),
Adobe XD, Responsive Web/Mobile Prototyping, Wireframing, UX/User Research, Vector
Asset Architecture.
Front End Engineering:
HTML5, CSS3 (Custom Properties & Animations), JavaScript (ES6+), React, React Native,
VS Code, Version Control (Git), Dynamic Theming, and CMS environments (Webflow).
Visual Design & Assets:
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Lightroom),
Cross-functional DesignOps Automation, Digital Asset Management, and AI-assisted
workflows (Google Gemini).
Certificates
Technology Stack
Engineering
Design
Media
Platform
